Rules Don’t Apply Trailer sets cinema record

Fox Searchlight are celebrating this weekend as UK cinemas see the Warren Beatty trailer screen across the country for a 4th consecutive month. Since commencing its roll-out on New Year’s Day with A Monster Calls’ feature release, the trailer, which runs 90 seconds, has been screened before such acclaimed features as Moonlight, La La Land, Fences and Hidden Figures and looks set to continue its run with the release of demographically-similar films like The Sense Of An Ending and Their Finest in the coming weeks.

Whilst it isn’t unheard of for trailers to continue a run in cinemas for up to 3 months if they are big studio blockbusters, this little trailer that could seems to be the sleeper hit advertisement of the year, and Fox Searchlight will be looking to team up again with Beaty, who serves as director, producer and star along with a cast that includes Grace And Frankie’s Martin Sheen, Ireland’s second son Matthew Broderick and Lily Collins’ eyebrows, for further trailers in the future. Other studios are reportedly gearing up their off-season greypound pleasant Sunday afternoon movie trailers to launch with The Fate Of The Furious this coming week in an effort to get the word out and see similar sustained runs over the summer season, but for now it appears that there is no stopping Rules Don’t Apply’s UK cinema domination, as the feature adaptation is tentatively pencilled in for a release ‘sometime, maybe, soon’ from Searchlight UK.